Is MARLY an advertising agency?

No. MARLY is an app with an AI assistant. It prepares a campaign draft for you and helps with the setup, but the campaigns stay in your own Google Ads and Sklik account and you make every decision.

Can MARLY spend my money on its own?

No. Campaigns are created paused, and you have to explicitly confirm both the launch and every increase in spend. If you only have read-only access to an ad account, MARLY won't change anything in it.

What do I need to use MARLY?

A website and an account in Google Ads, Sklik, or both. MARLY connects to them; it doesn't create accounts itself. Google Analytics 4 is also useful for evaluating results.

How much will MARLY cost?

We'll publish pricing before launch. People on the waitlist will be the first to find out.

What Is MARLY and What Will It Do: An AI Assistant for PPC Advertising on Google and Seznam

MARLY is an AI assistant for PPC advertising on Google and Seznam. It's built for small businesses and entrepreneurs who want to advertise in search without an agency and without studying complicated advertising systems. MARLY prepares a campaign draft, explains it in plain language and helps with the setup. But you always decide what gets launched and how much is spent.

If you're new to PPC, start with what PPC advertising is and how it works.

Who MARLY is for

Small businesses and sole traders who want new customers from Google and Seznam but have neither the time nor the budget for an agency.
Owners of e-shops and service websites who have tried advertising on their own and run into the complexity of Google Ads or Sklik.
Anyone who wants to understand what they're paying for. MARLY explains every recommendation instead of deciding for you.

How MARLY works: step by step

Connecting accounts: You connect your Google Ads account, Sklik, or both. The campaigns stay in your own account; MARLY only helps prepare and manage them.
Audit: MARLY goes through your website and asks you a few questions: what you most want to sell, where your customers are and how much a single order or job brings you. Based on that, it recommends whether Google Ads, Sklik, or both suit you, and prepares a Business Profile that all further drafts are based on.
Campaign draft: MARLY suggests ad groups, keywords, negative keywords and ad copy. Each ad group leads to the page on your website that best matches its keywords. It calculates the budget and the maximum cost per click from your numbers and market prices, not by guesswork.
Review and creation: You go through the draft and adjust it. The campaign is created paused in the account, so you won't spend a single crown until you launch it yourself.
Management in one place: You edit budgets, costs per click, keywords and negative keywords, ads, locations and the ad schedule for both Google Ads and Sklik from one clear environment. You see results for the last 7, 14 or 30 days.

What MARLY can do already

This is done and we're verifying it in the test version:

Website audit with a channel recommendation (Google Ads, Sklik, or both) and a Business Profile.
Search campaign draft for both Google Ads and Sklik: ad groups, keywords, ad copy, negative keywords and landing pages.
Budget and cost-per-click calculation from your profit per order and Sklik prices. If the budget isn't enough for a meaningful number of clicks, or the market is more expensive than pays off for you, MARLY warns you.
Negative keyword check: MARLY won't let through a negative keyword that would block your own ads completely, and it flags ones that would limit some of them.
Safe creation: the campaign is created paused, and you always confirm the launch and any increase in spend.
Management of running campaigns in both Google Ads and Sklik. In Google Ads, you can also see what people actually searched for and exclude an unsuitable term with one click.
Ad copy without exaggeration: MARLY doesn't write "in stock", "free shipping" or discounts you haven't stated yourself, and it doesn't invent numbers or claims about your business that aren't backed up.

What we're working on

This is our plan. The order and the form may change based on feedback from the first testers.

Post-launch advisor: MARLY will monitor campaign results and suggest concrete steps, for example excluding a search term that costs money and brings no enquiries. Always with an explanation and always only as a suggestion that you confirm.
An even more complete campaign draft: the ad schedule, settings for mobile and desktop, and sitelinks directly in the draft.
Google Analytics 4 integration: so that MARLY sees not only clicks but also the enquiries and orders your ads brought in, and can advise based on them. It will also check whether your tracking is set up correctly.
LinkedIn: preparing posts and campaigns on LinkedIn for businesses that reach other businesses, in the same spirit as with search: MARLY suggests, you decide.
Explanations for every term, so that even a complete beginner can find their way around the settings.
More languages and markets, German first.

What MARLY won't do

It won't launch or change anything without you. The AI suggests, you decide.
It won't decide numbers by guesswork. The budget and cost per click are calculated from your data; the AI picks topics and writes copy.
It won't create ad accounts for you or manage your payments. Your Google Ads and Sklik account stays yours.

When to try MARLY

The first testers start in early December and the number of spots is limited. In the meantime, you can prepare: read how to set a PPC budget, where to advertise: Google Ads or Sklik? and the 5 most common PPC mistakes. And if you're considering an agency, compare what Google Ads management costs.