Blog
Blog
Practical guides and takeaways from setting up and running Google Ads and GA4 accounts.
What Is PPC Advertising and How Does It Work? A Beginner's Guide
PPC (pay-per-click) is advertising you only pay for when someone clicks. How it works in Google and Seznam search, what keywords are, how the auction runs and how you keep your budget under control.
Read more →What Is MARLY and What Will It Do: An AI Assistant for PPC Advertising on Google and Seznam
MARLY is an AI assistant that helps small businesses prepare and manage PPC advertising in Google Ads and Sklik without an agency. How it will work, what it can do now, what we're working on and what it will never do.
Read more →The 5 Most Common PPC Mistakes That Cost You Money for Nothing
Your ads are running, clicks are coming in, but leads aren't? The five most common mistakes in setting up PPC campaigns on Google and Seznam and how to fix them: negative keywords, location, ad schedule, tracking and landing pages.
Read more →How to Set a PPC Budget: From Profit per Order to the Daily Limit
A PPC budget shouldn't be a guess. How to calculate your maximum cost per click from the profit per order and the conversion rate, how the daily budget works in Google Ads and Sklik, and what budget to start with.
Read more →Google Ads or Sklik? Where to Advertise in the Czech Republic and How to Test It
Google handles roughly 79% of searches in the Czech Republic, Seznam around 15%. How Google Ads and Sklik differ, when it makes sense to advertise on both and how to compare them fairly without burning your budget.
Read more →Google Ads Campaign Not Spending Budget — 7 Common Causes
Set a daily budget, but your campaign isn't coming close to using it? Seven common reasons Google Ads isn't spending as much as you allowed it to.
Read more →Complete Guide to Setting Up GA4 for a Small Business
Step by step: how to properly set up Google Analytics 4, from creating a property to linking it with Google Ads — without the unnecessary jargon.
Read more →Why GA4 Isn't Showing Conversions from Google Ads
Google Ads reports sales, but GA4 shows almost nothing? Seven common causes and how to diagnose each one — from a missing link to a cookie consent problem.
Read more →What Google Ads Management Costs: How Agencies Bill and What to Ask
How Google Ads management and setup are billed on the market — the common billing models, their advantages and catches, and what to ask before you sign anything.
Read more →3 Common GA4 Setup Mistakes and How to Fix Them
Three common Google Analytics 4 setup mistakes that never throw an error — and how to spot them before they start skewing your decisions.
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